Organic Cotton Jeans (from Sweden)

Nudie Jeans is a Swedish label, but its strong UK presence and dedicated fan base make it a staple here. The brand builds its entire reputation on sustainability, using 100% organic cotton in all its jeans. Fair employment and transparent supply chains are part of Nudie’s identity.

They also offer a free repair service, which means you get more life out of every pair. Every step, from cotton field to store shelf, is tracked and reported, making it easy for shoppers to trust what’s behind their denim.

This label is one brand to have replaced the ‘leather patch’ with a vegan paper that looks the same, but protects animals.  Jacron is made from cellulose fibres and acrylic polymers (so launder in a microfibre filter).

Why Choose Sustainable Denim Jeans?

Denim jeans are one of the world’s most popular clothing items. Yet in India, street dogs have literally turned blue, from drinking polluted water from local rivers, due to the blue dye used in local factories that make jeans for western consumers.

Also there are animal welfare issues (leather patches sewn on the back, tends to come from the far east, where there are few animal welfare laws). Plus issues with the conditions that humans work in.