MATR (natural plant foods from Denmark)

MATR is a climate-friendly plant food from Denmark, made from just five organic ingredients. Unlike some meat alternatives that are based on fake ingredients and palm oil, this is made from oats, split peas, potatoes, beetroot and lupins from Nordic farms, along with natural fungi spores.

Lupin is a common allergen. Avoid fermented foods for pregnancy/nursing, children and weak immunity. Keep away from pets, due to fungi. Read more on food safety for people and pets.

Most councils now offer soft plastic packaging. If not, use supermarket plastic recycling bins.

Fermented fungi may not sound very appetising, but it creates umami flavour (something that only a few foods have – Parmesan cheese which is not even vegetarian, is one example).

The brand was founded by a team of experts in various fields: chefs, microbiologists and food entrepreneurs, who wished to create a food that goes beyond the usual ‘beetroot patties’ or ‘meat made from soy or peas’.

Mycelium (fungi) transforms the five base ingredients into a nutritious food that releases tasty amino acids and starches, that also brown beautifully (like meat) when cooked.