Miomojo is an award-winning vegan handbag range, founded by a fashion professional who used her experience to create something wonderful using fruit and other plant leathers. Sent in sustainable packaging, and made ethically in audited factories. It also makes camera cases (below).
Apple leather is very popular in Europe as the apple pips, cores and skins are sourced mostly from the Bolzano region of Italy (home to many top fashion houses) so as well as being a good material, it has a low carbon footprint, often sourced just a few hundred miles away.
Why Choose Vegan Leathers?
If you think the world has gone totally barmy, you’d be right! Some of the world’s top fashion houses are now replacing animal leathers (unkind, polluting, toxic) with vegan leathers made from fruit.
Many people mistakenly believe the leather industry is a by-product of the meat industry, but it’s not. Most leather is made in the far east, in countries where there are little or no welfare laws for animals (or humans that make the leather, who are often subjected to toxic chemicals from the tanning process, which then go into the water supplies, and harm marine wildlife too).
Vegan leathers differ in their quality. ‘Pleather’ is simply plastic leather, which may kind to animals but anything but to the planet. And most Microfibers without PVC are better, but still there is work to be done. Vegan leathers of all kinds are not yet fully biodegradable, but getting there!