Do You Need an Email Newsletter?
Many people who run a business find they gain most business from the same regular readers or clients. To this end, it’s often a good idea to set up a regular newsletter to keep in contact with the latest news and offers. However, always make it easily to unsubscribe, don’t send out more than a few newsletters a month, and make sure it’s easy-to-read and interesting.
Not everyone needs to send out emails. But if you do like to keep in touch with readers or customers on a regular basis, then keep it simple, keep it pretty and don’t try to sell everything under the sun. Just touch base with any important news or special offers, and be done with that. If you don’t, then your clients will simply hit the ‘unsubscribe button’.