If you hold your nose walking past a butcher shop, get ready for the 21st century generation of vegan butchers, already popular the other side of the pond. In a country of 60 million people (England), we don’t have enough land for everyone to eat free-range. So even if you eat meat, it’s less meat or no meat if you don’t like factory-farming. A view shared by (non-veggie) chefs like Hugh Fearnley-Whittingstall. If you’re in London, pop by Selfridge’s and order a Rudy’s Ruben’z or Veatball Sub from Rudy’s Vegan Butcher. He also offers a ‘meat pie of the day!’
Recycle plastic packaging at supermarket bag bins. Keep vegan meats away from pets due to toxic ingredients (onion, garlic, mushrooms, jackfruit etc).
- Sgaia Foods (Scotland) was set up by two Italian foodies, useing seitan (wheat-meat). The range includes a vegan meat box, alongside like burgers, sausages, bacon rashers, pancetta cubes and roasts.
- FAUX (Nottingham) sells homemade vegan meats including chicken thighs with crispy skin’. You can also pick up artisan vegan cheeses and locally handmade cakes and bakes, while you’re there.
- Sunshine Deli (Sheffield) makes vegan meats and Scotch ‘eggs’, deli meat slices, vegan turkey and ‘brisket’ roast with yeast extract.
- Vegan markets often sell goods by artisan butchers.
supermarkets offering vegan butchers
We’re not there yet. But kudos to Sainsbury’s that has become one of the first to open a vegan butcher counter. These are pop-up shops to start (to see how they go). So if you see one, support it! The more we do, the more will pop up!
vegan butchers around the world
French supermarket Carrefour has recently opened a vegan butcher – yes, in France! The country that once banned children from not eating meat, now has several gourmet chefs gone vegan.
The brother/sister duo who wrote this cookbook run a successful vegan butcher in the US. They recently won a legal battle with Nestle, who tried to stop them calling their company ‘the herbivorous butcher’ after the good giant tried to trademark the term for themselves, after buying a company that made veggie burgers. Thankfully they won (it would be a scary world if all plant-based food would have to be labelled only if Nestle owned the brand).
This is reminiscent of Hellman’s mayonnaise who took a US company to court, saying they couldn’t call a food ‘mayo’ if it had no eggs. The case got so much good publicity for the brand that its sales increased to launch more products! Hellman’s had to drop the case, and launched it’s own ‘egg-free mayo!’