A Good Book for the Ethical Fashionista!

What to Wear and Why is a wonderful book on how to rethink the clothes we buy, wear and toss out, in one of the world’s most polluting, cruel and wasteful industries.

If washing synthetic fibres, launder in a microfibre filter.

You can still look good and dress well, while making a positive environmental impact. The clothing industry produces around 80 billion garments a year (most not made ethically).

It employs 15% of the world’s population (often exploiting both humans and animals). And even street dogs in India have turned blue, from drinking water polluted from blue dyes used to make denim jeans for western consumers.

Synthetic fibres (nylon, polyester and recycled plastic bottles) all release microplastics into our oceans (unless laundering with a microfibre filter) and at end of use, the unwanted clothes go to landfill, where they leach methane gas for decades.

Fashion is responsible for 10% of the world’s carbon emissions, more than all international flights and maritime shipping combined. We have enough clothing on the planet right now, to clothe the next six generations of the humane race.

In this book, the author sheds light on the fashion industry’s unsustainable practices, and looks at why and how change is urgently needed.

There is no scolding to put readers on the defensive. Instead, the approachable tone gives a ‘we’re in this together’ feeling. Library Journal 

About the Author

Tiffanie Darke has spent her career in fashion (most recently as a shopkeeper). She studied sustainability at Cambridge University and works with over 70 fashion brands. She is based in London.