Altid is a quality brand of organic cotton t-shirts and sweatshirts for men, founded by three men who worked in the fashion industry and became frustrated at companies who would source synthetic fibres from developing countries. All packaging is plastic-free and the brand even delivers in London on bicycles to reduce carbon footprint.
Most of us like to own a few sweatshirts to lounge around in. It’s only natural when it gets chilly on winter evenings. But polyester and nylon sweatshirts leach microplastics into the washing machine, and out to sea. Also read of clothing brands that help animal charities.
Determined to create ‘kinder cleaner clothing’, all items are made from 100% organic cotton (no polyester or ‘recycled polyester’) and made ethically in Portugal, by workers paid a living wage (higher than minimum wage) who work in a family-run factory powered by solar energy.
Organic cotton or hemp may cost more, but it’s better for the planet and fibres last longer, as they are not treated with chemicals (and farmers don’t have to wear uncomfortable protective clothing in hot weather). It also washes safely and biodegrades back to the earth, at end of life. It’s also softer on skin, so ideal for people with eczema or psoriasis.
