Why Germany Has Entire Vegan Supermarkets!

Germany has a strong tradition of healthy food (naturopaths have the same status as GPs in Germany).  It has the highest ratio of vegans in the world (Berlin is the most vegan-friendly city on earth).

With a huge percentage of people in Germany who eat plant-based foods, there is no issue. There are even vegan supermarkets!  Most food is made fresh, with popular food brands helping things along.

Billie Green and LikeMeat both offer plant-based sausages and other meat alternatives. While BettahFish and Toni M offer plant-based tuna.

It’s interesting that the media focuses on the demise of plant-based alternative foods in the UK, due to a dwindling market. In fact, this is not because people are giving up vegan food. It’s due to people increasingly making their own food (for health and affordability) from real ingredients.

But also because people are increasingly questioning the ethics of the brands behind the brands (despite the marketing, McDonald’s is losing ground in the UK especially, due to dwindling sales and councils increasingly refusing to give planning permission to new outlets).

But also because many of the UK’s top ‘meatless brands’ are in fact owned by huge companies that exploit animals in other ways.

For instance, Richmond vegan sausages are owned by a company that also makes factory-farmed sausages (Moving Mountains sales are increasing, as it’s independently-owned).

The story of German food brand LikeMeat is interesting. It was founded by a young vegan man, whose father owned one of the country’s top meat food brands. His dad decided to indulge his son’s ‘whim’. But sales were so good, they overtook the meat and now it’s a plant-based food brand instead!