Would you like to know how to market your ethical business? Many of us who are in this niche tend to be the last kinds of people who like ‘marketing’. You likely are a fan of simple living, and don’t want to try to get people to buy things they don’t need, even if that’s web themes, e-books or ‘green products’. However, the truth is that you are marketing more of a ‘swap’ for other items that people may buy elsewhere. Also read how to market your vegan business.
This is not about getting rich for yourself, but believing in what you do enough, for others do too. Don’t be scared of success. If your vegan business is successful, not only does this help animals. But it enables you to do what you love for a living, and also if you earn lots of money, you can give lots of it away to animal charities!
By creating a simple ethical marketing strategy, you can help people buy sustainable items or services from small artisan companies that promote zero waste, animal welfare and human rights. And considering the huge profits that some of the less ethical companies make, there is obvious a market. So how do you reach those who likely would prefer your products, if you don’t have the big budget to reach them?
- Move with the times. Most people prefer to buy from companies that put ethics before profits. The big guns don’t do this. So if you don’t ‘greenwash’, already you are at an advantage.
- Weed out anything in your business that should not be there. From over-written blurbs to products that don’t sell. Simplify and re-brand. Artist Hans Hofmann wrote ‘simplicity is the art of eliminating the unnecessary, so that the necessary may speak’. In other words, the less choice there is, the better it is to find the good stuff. This has been proven where customers were offered 3 types of jam. If offered 20 types of jam, they get overwhelmed.
- Focus on one social media outlet, rather than all of them. Taylor Stanford discovered that pinning every image from each post (not just the featured image) exploded her blog traffic, and she now makes a healthy passive income. She says not to have too many affiliate links in one post. A few are fine, but not 50, or apparently Google will blow you a raspberry. It prefers detailed posts on one micro-subject.
Ethical Brand Marketing
Ethical Brand Marketing is a wonderful little company founded by a vegan animal welfare activist (she sells her own organic message t-shirts if you’re interested!) She has heaps of free info on her site and a great free download on how to identify customers and market to them, if you sign up to her newsletter.
She is a member of The Ethical Move, a company with a pledge to give the marketing industry a better reputation, by being honest and nice Her services (including a free phone call to see what you need) are ideal if you have invented some amazing product that no-one knows exists!
Join Ethical Influencers. It’s free, and you get all kinds of goodies and free publicity for signing up.