No matter what your personal eating beliefs, there is no doubt that vegan foods and other products are on the rise. Estimates differ (some people go vegan just for a month or on Mondays – others say they are vegan when they still eat fish etc). But at present (2022), it’s believed to be (not exact) around 2 million people, probably over-estimated, but certainly into the several hundreds of thousands. And with issues like animal welfare, climate change and health all set to be buzz subjects of the next few years, then this number is certain to rise.
Buy Sandra Nomoto’s Public Relations Guide for Vegans. Just $5, this self-guided workbook by a talented writer and PR professional is ideal for vegan and eco start-ups or experienced companies. Learn new communication methods, sourced from PR and business experts alike. Then send a press release to The Vegan Review.
Of course, we then have added issues like plastic-wrapped vegan meals with palm oil (not good) and local seasonal alternatives to conventional rainforest soy (good). If you run a little vegan business, get the word out, as you are likely missing out on a huge, huge market for your goods. Here are some helpers.
Promote Vegan are consultants that work with non-vegan companies to help them understand the vegan marketplace and are also the official UK agents for the Vegan Society’s vegan Trademark. They run the online community at Vegan Business Tribe. This fabulous site has an online course (study the first module for free) on how to market your vegan business, plus a module and lots of other goodies, for just £12.99 a month (includes online networking and business clinics). There is no minimum membership length, and you can cancel anytime.
Vegan PR Agencies
Be discerning in your choices. Most small businesses can’t afford to lose their income (especially in the present climate) by paying hundreds or thousands to PR companies. But if you need a little extra help from experts with contacts, here are some better choices:
- MAD Promotions is just one of a growing number of small PR agencies working to promote plant-based businesses. The Plant-Powered PA is a nice little virtual assistant in Wales, offering affordable admin and basic marketing.
- Eden Green Pr is run by an ethical vegan who has run incredibly successful campaigns for Veganuary, Mummy Meagz and VFC (vegan alternative to Kentucky Fried Chicken). Specialising in plant-based and eco influencers, the company offers media launches, copywriting, content marketing, social media and reputation management, to help grow your brand.
- Dark Green PR is another great vegan PR company, founded in direct response to the climate crisis, after witnessing the glaciers melt at his grandparents home in the Swiss Alps. Ed and his team offer a range of services including digital marketing, brand strategy and public relations. One of his colleagues has a PhD in Climate Ethics and is a published author on how animal welfaer and climate justice are complementary concepts.
Where to Advertise Your Vegan Business
Advertising does cost money. But if you have a larger budget, here are some good places to market your vegan business:
- Read Shido’s Ultimate Vegan Digital Marketing Guide. You can also sign up for a free SEO guide and join their Vegan Business Club.
- Vegan Inventions is a new site where people can sign up for free samples of brands by vegan companies. This is an ideal way to market your goods to the vegan consumer market. If you’re vegan, just sign up to the world’s first dedicated sampling program for plant-based brands, just give your honest opinion.
- Vegan Hacktivists is a great project, where talented techies build projects, to promote ideas they believe in. From a site for vegan linguists to translate necessary information to Activist Hub (the world’s first vegan social network and outreach dashboard), this site can get your ideas out there to the world.