Indigo Jeans (made from recycled cotton)

These indigo jeans for men are made from cotton waste, to save on the huge amount of waste  generated in the fashion industry.

Ethically made in Italy, they are dyed with biodegradable inks using a process approved by Greenpeace (most jean dyes pollute rivers abroad, some even sending street dogs blue, from drinking the dirty water).

The denim is made from a waste production unit, which saves 65% of water compared to standard for making jeans. Made in small batches. Wash infrequently to maintain the colour, ideally on a cool wash. Avoid tumble drying. Sent in sustainable packaging.

Why Choose Sustainable Denim Jeans?

Denim jeans are one of the world’s most popular clothing items. Yet in India, street dogs have literally turned blue, from drinking polluted water from local rivers, due to the blue dye used in local factories that make jeans for western consumers.

Also there are animal welfare issues (leather patches sewn on the back, tends to come from the far east, where there are few animal welfare laws). Plus issues with the conditions that humans work in.