Kindly of Brighton (a zero waste vegan supermarket)
Kindly (Brighton) is a busy independent vegan supermarket that was founded by an Internet techy wizard, who got bored and decided he wished to do something with his money, to do good.
His aim is to ‘flip the supermarket model on its head’ and put planet before profits. His supermarket even offers vegan sandwiches in compostable packaging (handmade in Brighton).
Locals in Brighton can also order online, or just pop in the store to shop in person. It supports local artisan brands including local beers, to keep money circulating within communities.
The good news is that as a former techy entrepreneur, the founder has plans to take this model nationwide, to rival the big bad supermarket chains! But this time it will be business doing good, not harming animals or the planet.
People want to do good, but they don’t want to do it at the cost of either convenience or choice. We’re trying to bring in a food revolution, where we change the way we consume things. Shiv Misra (founder, Kindly Supermarket)
If buying plants or flowers, read up on pet-friendly gardens to know what to avoid.
Who founded Kindly of Brighton?
Shiv Misra (read an interview with him here). Isn’t it refreshing with a successful entrepreneur decides to use his success to do something good, rather than the other way around?
He even has designed the store with natural colours and recycled materials, so people feel relaxed while they shop, instead of stressed out by brighton colours and noisy tannoys.
In late 2025, it opened a second store (on the site of the old community grocery HISBE), and things are progressing nicely. And what’s really nice is that the co-founder of HISBE (and the co-owner of Harriet’s of Hove (a local zero waste shop) both attended the opening, to show support.
When asked why she was supporting the store, the ‘rival next door’ answered that ‘the competition is more huge and naughty supermarkets, certainly not other independently owned, mission-based, eco businesses. Support of one another is absolutely essential, for us smallies’.
