Marketing/Business Help Needed (urgent)
After a lot of research, the site is going in a different direction. Google has massively changed the way it sends traffic to sites in recent years, and although this site’s posts are to help, making them 2000 words long would make them unreadable for the average person looking for quick info.
And it also kills the creativity of the site. Also ‘long form tail words’ (which basically mean unique titles or brand names) are far better at coming up in search engines. As an example ‘the best brands of natural perfume’ for our small site is never going to come up in the first pages of google search. There is too much competition.
But if we profile a small artisan perfume company by name, it’s likely this site will be on the top results.
But that does mean that for long-term traffic, the site can no longer rely on Google (tried and failed on that one). So although Instagram is good for short interactions, regular posting on Pinterest (a visual search engine) is going to be key.
So it’s a mammoth week-long job to separate all the posts. Then from next week (when the site is hopefully ‘finished’), it will be a long-term aim to focus on getting traffic from Pinterest (which will be more effective from other feedback). So having someone who is skilled at marketing and knows how to edit our matching CANVA banners, will help things along.
So if you have the skills and enthusiasm to help, do get in touch immediately if you could help. For the right business partner, this would mean receive 50% ownership of the brand and (when earning) income (at least 10% is given to animal welfare charities).
We have lots of wonderful posts, but it will take moons to get them traffic with Google, and so someone needed with social media skills is needed.
Thank you!