Frugi is a children’s organic clothing brand in Cornwall, which mostly produces in organic cotton. Everything is made ethically in India where the company supports an orphanage, and sent in biodegradable packaging, made from potatoes!)
Organic cotton or hemp children’s clothing is not only more comfortable (and better for children with sensitive skin). But clothes last longer, due to not being treated by chemicals. And also launders safely. For any items containing elastane or synthetic fibres, launder in a microplastics catcher. Also read the post on renting children’s clothing.
For baby clothing, The Lullaby Trust has information on suitable clothing (and bedding) to help prevent crib death.
The cycle of buy, wear, discard is even worse in fast fashion for children, due to rapid growth, which demands constantly updated clothing. This leads to excessive waste, often from synthetic fibres that cause pollution and litter worldwide, due to not biodegrading at end of use.
The range is huge, so have a look around the site, as there are always new designs, but also lots of regular sale bargains. Mostly items are made from organic cotton, but the circular range often is made from recycled cotton, and many items are reversible to make two outfits from one, and some even expand with the children as they grow, to save money and materials.
The range includes lunch bags made from recycled plastic bottles with foil linings to keep food fresh, and themes (like clothing inspired by the National Trust’s conservation work).
