Sofia Despite all the negative aspects of conventional marketing, it’s worth getting the word out, because people do prefer to buy from companies that put ethics above profits. The big guns don’t do this authentically. So if you’re not a ‘greenwasher’, you are already streets ahead. And the smaller you are, the better. People get…
start a blog
start your own local blog
Code + Coconut Starting your own local blog is a wonderful way to help your community. Most local tourism sites are boring and promote shopping centres, zoos and aquariums (instead of local nature and indie shops). It’s easier to get traffic for a local niche blog. For instance, an ethical fashion blog based in Yorkshire…
Eric’s cute watercolour graphics
Eric Ashworth offers really cute watercolour graphics ideal for your blog, business logos/literature or reusable totes or mugs for your small shop or charity. Carefully created to offer something unique, all the images are easy to use and adapt to your own special project. If you don’t have the editing software (or don’t know how…
gorgeous graphics by Lisa Glanz
If you run a small indie business, then how do you create coherent branding, but on very little money? You don’t have to pay a fortune for ugly custom design, there are talented designers who create affordable premade themes, fonts, logos and social media templates. Use them to brand anything from blogs to reusable shopping…