Turn Your Blog into a Business
To turn your blog into a business takes some set-up work. And you won’t earn passive income, as you’ll have to keep things updated, do a bit of marketing (ugh!) and keep things updated. But if you get it right, it can bring in a nice income. It’s far easier if you stay local. This woman makes a full-time income from her wedding blog in a town, yet nobody outside it has ever heard of her. Code + Coconut themes work with free online shop plugins
Get the Stray Curls Business Bundle. This author is a wonderful writer and illustrator and runs a very successful business blog herself in lovely India. She has all kinds of e-books and this value bundle covers the ones to make your business rock. Get organized right away and learn to grow your traffic, gain clients and market your business. The bundle includes a 40-page Stray Curls Business Plan (buy alone if wished), Skyrocketing Your Blog Traffic (again available to buy alone) along with an illustrated 50-page blog planner, a Swipe File of email templates for backlinks and guest blogger invites and 40 case studies of women who have built successful online businesses.
If you run an online shop, get SSL software to create a padlock in the site browser (as above). Many people won’t touch an online shop, without one. You can create an online shop using free e-commerce site software like WooCommerce, then just add your products on an existing WordPress site. The secret is not to launch a ‘big site’ and then get a million visitors. It’s to produce consistent quality content that people like and find helpful, and gain loyal readers who come back. Then earn an income:
- Sell your own creative wares and sell direct or through Etsy.
- Offer services (writing, photography, professional)
- Write and publish an e-book (only if it’s any good, there are enough already). Find a nice template here. Download this e-book launch blueprint for a map to launch within 8 weeks.
- Most bloggers earn income through affiliate marketing (only earn commission on items you would recommend anyway, to build trust). You can create quick and simple business account online with ANNA.
- Do not use ads. most people don’t like them and many use free ad-blockers anyway, so won’t see them. Don’t build your blog on a house of cards. Go for a few high quality links, rather than lots. To this end, it’s often a good idea to set up a regular newsletter to keep in contact with the latest news and offers. However, always make it easily to unsubscribe, don’t send out more than a few newsletters a month, and make sure it’s pretty, easy to read and interesting!
Bluchic is an established provider of gorgeous WordPress themes, and recently have launched a few specifically designed for shops and paid online services. The themes includes product pages and also special features like zooming in on images, and customising fonts and images, to match your branding. You can include product testimonials and the images from the demo are all included. Squarespace users can find nice shop themes at Station Seven.
See You On The Internet is the ultimate guide to digital marketing, by an American expert who is called on far and wide to share her expertise. This is also good in that it’s attractively designed and very easy-to-read. Whether you run a blog or online business (or need to use online marketing to keep your small shop or charity afloat), you’ll find helpful info here. Drawing on 14 years of work with hundreds of clients, the author guides you through website development, e-commerce, search engine optimisation (SEO), social media, email marketing and more.