Affordable Sustainable Casual Clothing Brands

PLAINANDSIMPLE offers a small nice range of organic cotton basics, everything made ethically. At end of product life, just send the item back (freepost) and it’s recycled into new clothing, and you get a 15% discount in return. Everything is sold with a lifetime guarantee.

For any items containing recycled polyester or elastane, launder in a microfibre filter (or just buy the 100% natural fabrics, far simpler!)

Organic cotton is better for the planet, and also the fibres last longer, as they have not been treated by chemicals. They are also safely laundered, without releasing microplastics in the washing machine.

You’ll also find nice organic cotton jumpers, for chilly days. Ideal for dog-walking or a stroll by the beach or on the moors!

Yes Friends: from Bristol

Yes Friends is a fashion brand that pays excellent wages to workers in Vietnam and and India (to help end modern slavery), then passes the savings onto you.

The range includes a 100% organic cotton jacket, and hemp/organic cotton blue jeans.

Wanting to end the risk of modern slavery (the 2nd highest risk is in the fashion trade), the brand was launched so that you could ‘buy an organic t-shirt for the price of a pint’.

At the proper scale, you can buy ethically without much added expense. Avoiding toxic chemicals, most dyes are eco-friendly.

Earth Wardrobe from Scotland

Earth Wardrobe offers affordable t-shirts, sweatshirts, formal shirts and sweatpants. Most items are made from organic or regenerated cotton, all priced reasonably as ethical fashion is for everyone.

The range includes heavyweight organic cotton tees (in 24 colours) and pastel organic cotton sweatshirts.

Goose Studios (London)

Goose Studios is another affordable fashion brand, this time founded by two London friends, who simply wanted to do good. This is mostly organic cotton t-shirts. But all are made at an affordable price (around £20) and designed to last years.

Varlden (Scandinavian-inspired Organic T-shirts)

Varlden is a brand of casual organic clothing, inspired by Scandinavian simplicity and sustainability. the name is Swedish for ‘the world’, as inspiration to protect our beautiful planet.

Founded by a husband-and-wife (he’s from Sweden, she’s from Liverpool), everything is made with sustainable materials and printed with eco inks, sent in sustainable packaging.

This organic cotton t-shirt supports the effort to stop wildfires, which harm so many creatures.

This brand mostly focuses on t-shirts and beanies, but always of course hoodies and sweatshirts. Because it’s much colder in Sweden!

Most items are in black, cream or white, though there are a few muted colours, if you prefer. Some items have Scandinavian symbols and words, to explore your inner Viking!