Ethy: An App to Verify Sustainable Businesses
Ethy is a great app that is being used to verify sustainable businesses, to enable consumers to cut through greenwashing, and support businesses that are truly doing good. In a recent survey, over 75% of people are wishing to boycott companies that harm the planet.
Trusted by hundreds of brands, member businesses simply complete an application form, then pay a small fee to use the attractive coloured verification labels on their literature, website and social media.
What Labels Does Ethy Offer?
The idea is that these labels (developed by sustainability experts) become ‘the new norm’ to trust. You can choose the ones that suit, then use these to show customers that you truly care. The labels include:
- Vegan
- Climate-friendly
- Donate to charity
- UK-made
- Female-owned
- Reviews from Businesses
Why Use Sustainability Labels?
Many businesses that can prove their sustainability, enjoy a 30% increase in conversions. Most customers are prepared to pay a little more when they trust a brand’s green credentials.
Genuine User Reviews
Ethy’s independent verification is a key part of our business plan, and underpins a lot of what we do. The Sustainable Watch Co.
We started using Ethy, as we wanted a solution for better authenticating our sustainable credentials to customers in an efficient and beautiful way. Cosy Panda
Ethy has served as our trusted roadmap, connecting us with partner programs to address carbon emissions, renewable energy and recyclable packaging changes. UK Radiators
