GROUNDTRUTH Outdoor Bags (with 10-year guarantees)
GROUNDTRUTH is a quality range of travel bags made from recycled materials, all carrying whopping 10-year guarantees. Unlike recycled plastic clothing (which leach microplastics from washing machines into the sea), recycled plastic rucksacks and travel bags are a great way to use up waste material, and are also strong and weatherproof.
You can usually just wipe-clean rucksacks. For any synthetic materials, launder in a microfibre filter.
These bags are all stormproof (a few are certified waterproof). But all the bags have been tested on worldwide expeditions in rough weather!
The bags also have quality YKK AquaGuard® zips to ensure belongings stay dry, just ensure the zips are completely closed.
Most of the bags can accommodate laptops, and are made to ethical standards, and everything is vegan-friendly.
Who Founded GROUNDTRUTH?
The brand was founded by three female friends, who have years of experience working for documentary films abroad (Africa, Asia, Europe and the Middle East). Seeing everything from drought to conflict, plastic pollution to climate change, meant they decided to create a company, to make a difference.
The range includes:
- Commuter bags
- Laptop bags
- Duffel Bags
- Rucksacks
- Technical Totes
- Waterproof Bags (above)
The bags all have excellent features between them, from shoulder straps and bungee cords, to two-way closure systems, water bottle pockets and zip pockets.
View the extensive range online, to choose your favourite.
Note these bags are expensive, but they are a one-time purchase for serious travellers, and carry 10-year guarantees. So unless you lose them, you are good to go for a decade of outdoor adventures!
A Recycled Affordable Shopping Tote
If you like the idea but the bags are out of your budget, consider their shopping tote. Made from recycled plastic and folding into its own pouch, it’s super-strong and again carries a 10-year guarantee.
Groundtruth bags use recycled plastic bottles collected from the environment. Each bag tells you how many bottles went into its making. This isn’t just a claim—it’s backed by transparent sourcing and production.
Durability sits at the heart of every Groundtruth bag. Stitched with tough, water-resistant thread and fitted with high-quality zips, the bags can handle daily use and travel.
Groundtruth doesn’t stop at recycled materials. The brand takes extra steps to balance out its carbon footprint, using offsets for every bag sold.
Packaging is also fully recyclable or compostable. These efforts help set a new standard for responsible bag makers.
Groundtruth offsets its entire carbon footprint with Wildlife Works and their Mai Ndombe project, located in the Democratic Republic of Congo. This protects over 740k acres in the world’s second-largest rainforest. This also helps to establish local ecological jobs.
Most Groundtruth bags offer excellent water protection thanks to tightly-woven recycled fibres and special coatings. You can’t shove them into a river, but they’ll shrug off heavy showers and train station splashes, helping to keep valuables dry.
Groundtruth makes backpacks, duffels, laptop sleeves, and tote bags. Each product serves a slightly different need, but they all use the same sustainable ethos.
