Of the Oceans (organic menswear from Leicestershire)

Of the Oceans is a Leicester sustainable menswear company, which makes organic cotton and hemp shirts and other clothing. It also produces nice quality men’s jeans, to suit every style and body shape.

Hemp is naturally organic and very comfortable (warm in winter and cool in summer). This brand also donates a portion of profits donated to marine conservation charities.

For items with elastane or recycled polyester, launder in a microfibre filter (or buy 100% natural fabrics, far simpler!)

Donate unwanted clothing to small charity shops (not big ones that test on animals). Recycle damaged/stained clothing at textile banks (it’s shredded into insulation and other goods).

Denim jeans are one of the world’s most popular clothing items. Yet in India, street dogs have literally turned blue, from drinking polluted water from local rivers, due to the blue dye used in local factories that make jeans for western consumers.

Also there are animal welfare issues (leather patches sewn on the back, tends to come from the far east, where there are few animal welfare laws). Plus issues with the conditions that humans work in.

This clothing brand also makes nice organic cotton shirts and beanie hats.