ZING (a natural toothpaste to strengthen teeth)

ZING is a fresh-tasting brand of toothpaste, made in Yorkshire from natural ingredients. All the toothpastes are also vegan-friendly. And free from harsh foaming agents.

Supervise children when brushing, especially for fluoride toothpastes (harmful if swallowed). Choose toothpastes free from essential oils, if pregnant or nursing.

Free from pet-toxic xylitol sweetener

Unlike some brands, these toothpastes are safe for homes with pets, as they are free from xylitol, a sweetener that is unsafe near animal friends (if they licked your face containing leftover toothpaste). Xylitol is also found in most chewing gums (and in some baked goods). There should be warnings on packets.

Naturally strengthens and whitens teeth

This toothpaste contains a naturally occurring mineral, which helps to repair enamel and help prevent sensitive teeth, by ‘filling in holes’ that stop exposed dentine. Papain enzyme (from papaya fruit) also helps to gently remove tea and coffee stains.

Sold in easy-to-recycle tubes

The toothpaste tubes are easy to recycle. If your council does not recycle them, you can pop empty tubes into recycling boxes at Boots the chemist.

Sold in different flavours (minty or fruity)

• Mint
• Peach
• Apple Kiwi
• Lemon

Also makes dental floss

The dental floss (in mint or watermelon flavours is free from forever chemicals (which pollute our waterways. As floss often escapes filters and can wash away from landfills, cut into small pieces and wrap securely in a container before disposal.

Authentic user reviews

First whitening toothpaste I’ve ever tried that actually works. It’s taken less than a month for my teeth be very noticeably whiter.

I’ve been a dentist for 25 years. I’ve never been this excited about a toothpaste!