Goose Studios (affordable organic clothes from London)

Goose Studios is another affordable fashion brand, this time founded by two London friends, who simply wanted to do good. This is mostly organic cotton t-shirts. But all are made at an affordable price (around £20) and designed to last years.

Organic cotton is better for the planet, and also the fibres last longer, as they have not been treated by chemicals. They are also safely laundered, without releasing microplastics in the washing machine.

For any items containing recycled polyester or elastane, launder in a microfibre filter (or just buy the 100% natural fabrics, far simpler!)