Frugi Circular Clothing (designed to be passed on)

Frugi Circular Clothing offers organic cotton garments to keep in use for as long as possible, then moves them onto new homes or materials, for less waste and better value. Just like your parents and grandparents, clothes can then be passed on to others.

We don’t recommend Frugi footwear, as it’s made with leather, instead choose children’s vegan footwear.

Organic cotton or hemp children’s clothing is not only more comfortable (and better for sensitive skin). But lasts longer, due to not being treated by chemicals. And launders safely (for items with elastane or synthetic fibres, launder in a microfibre filter).

The Lullaby Trust has safety information on baby clothing (and bedding). Mostly to not over-heat (babies control temperature through their head and face).

Don’t let babies sleep in car seats (remove hats, socks and cardigans, when moving to warmer temperatures, including in vehicles).

What is Circular Clothing?

Circular clothing is a system that keeps garments in use for longer, then returns materials to the loop. It starts with better design and better fibres, continues with repair and reuse, and ends with recycling where possible. Unlike fast fashion, it does not rely on churn. It values quality and careful use of resources.

There is also a clear financial benefit. Durable items outlast cheaper options, so cost per wear drops. Adjustable fits help a jumper or pair of trousers cover more months of growth. A bright, gender-neutral print can move from one child to the next without fuss.

The brand also makes lovely natural rubber wellies for girls and boys in fun styles, with no PVC.