Frugi Circular Clothing (designed to be passed on)

Frugi Circular Clothing offers organic cotton garments to keep in use for as long as possible, then moves them onto new homes or materials, for less waste and better value. Just like your parents and grandparents, clothes can then be passed on to others.

For any synthetic fibres, launder in a microfiber filter.

It’s important that babies don’t overheat (remove hats, socks and cardigans in warmer temperatures and don’t let babies sleep in car seats). Aneby has excellent posts on dressing babies in layers and dressing babies for sleep. Also find safe sleeping advice at The Lullaby Trust.

We don’t recommend Frugi footwear, as it’s made with leather, instead choose children’s vegan footwear.

What is Circular Clothing?

Circular clothing is a system that keeps garments in use for longer, then returns materials to the loop. It starts with better design and better fibres, continues with repair and reuse, and ends with recycling where possible. Unlike fast fashion, it does not rely on churn. It values quality and careful use of resources.

There is also a clear financial benefit. Durable items outlast cheaper options, so cost per wear drops. Adjustable fits help a jumper or pair of trousers cover more months of growth. A bright, gender-neutral print can move from one child to the next without fuss.

The brand also makes lovely natural rubber wellies for girls and boys in fun styles, with no PVC.