Natural Vegan Toothpastes (avoid xylitol brands near pets)

Waken Sensitive Care Toothpaste is one of the best on the market (it’s the only xylitol-free one in the range, the others are okay for pet-free households).

Never use brands of toothpaste, gum or mouthwash sweetened with xylitol near pets (if they lick leftovers from around your mouth or sink, it could be fatal – there should be pack warnings). 

Always supervise children using fluoride toothpastes (only for over 7 years) and encourage them to spit out the rest. You can recycle the tubes at kerbside or Boots stores. 

Supervise children when brushing, especially for fluoride toothpastes (harmful if swallowed). Choose toothpastes free from essential oils, if pregnant or nursing.

Free from foaming agents and titanium dioxide, so this toothpaste won’t foam and is not white, but made with natural ingredients in partially recycled tubes. Flavoured with spearmint, it contains extracts of chamomile and calendula. Sold with a toothpaste squeezer key to get every last drop!

Green People Organic Natural Toothpastes

Green People organic natural toothpastes are all made from natural ingredients, and free from harsh foaming ingredients (all bar the Propolis version are vegan-friendly). Sold in versions both with and without fluoride, to suit your preference.

Green People toothpastes contain organic extracts of aloe vera, olive leaf and myrrh resin (which have natural anti-bacterial actions and also help to soothe your gums).

The toothpaste tubes are easy to recycle. If your council does not recycle them, you can pop empty tubes into recycling boxes at Boots the chemist.

Sold in different flavours (minty or fruity)

• Minty Cool contains both peppermint and spearmint oils
• Peppermint and aloe vera (not quite so minty!)
• Fresh Mint with fluoride, for those who prefer fluoride
• Mandarin and aloe vera is a fruity children’s toothpaste

Authentic user reviews

It tastes great and reduces my tooth sensitivity a lot.

The only toothpaste my daughter will use, due to the mild flavour.

ZING (a natural toothpaste to strengthen teeth)

ZING is a fresh-tasting brand of toothpaste, made in Yorkshire from natural ingredients. All the toothpastes are also vegan-friendly. And free from harsh foaming agents.

This toothpaste contains a naturally occurring mineral, which helps to repair enamel and help prevent sensitive teeth, by ‘filling in holes’ that stop exposed dentine. Papain enzyme (from papaya fruit) also helps to gently remove tea and coffee stains.

• Mint
• Peach
• Apple Kiwi
• Lemon

Also makes dental floss

The dental floss (in mint or watermelon flavours is free from forever chemicals (which pollute our waterways. As floss often escapes filters and can wash away from landfills, cut into small pieces and wrap securely in a container before disposal.

Authentic user reviews

First whitening toothpaste I’ve ever tried that actually works. It’s taken less than a month for my teeth be very noticeably whiter.

I’ve been a dentist for 25 years. I’ve never been this excited about a toothpaste!

Georganics toothpastes

Georganics Toothpastes (use code AWIN15 for 15% discount) are sold in glass jars with metal lids, and bamboo spatulas to apply to your toothbrush. Sold alongside tooth powders and tooth soap.

Avoid Georganics gum if you live with pets, as it contains xylitol.

These are made with food-safe ingredients, there is a fragrance-free version, whitening charcoal version and flavoured ones (peppermint, spearmint, orange) and fluoride toothpastes.

The hydroxyapatite toothpastes contain a natural tooth mineral (in fluoride-free or fluoride versions), sold in easy-to-recycle aluminium tubes.

GeoKids (use code AWIN15 for 15% discount) is made with organic fruit extracts and essential oils,  for older children. Supervise children when brushing teeth, to ensure no swallowing of fluoride.

The sonic toothbrush (for children over 3) has fun patterns, a 2-minute auto-timer and two interchangeable brush heads in different colours. So siblings can share the same handle.