A toast to the oceans: How Arrowtown vodka sodas give back
Imagine enjoying a refreshing vodka soda while knowing that your choice is helping support the oceans?
Arrowtown Drinks is a great brand of vodka soda. Made with natural, vegan and gluten-free ingredients, for each can sold, the company removes 2 plastic bottles from the oceans, in partnership with an organisation abroad. So each case of 12 removes 24 plastic bottles. The aim is to join the worldwide movement to remove 7 million plastic bottles from our seas.
Before recycling cans, rinse then pop ring-pulls back over holes. Then step on upper cans to pinch rims together (this stops wildlife getting accidentally trapped).
Flavours include:
- Black berry and apple
- Peach and raspberry
- Lime and elderflower
- Mango and pineapple
How are plastic bottles removed from the sea?
The brand works with Ocean Co, a global movement that aims to collect 7 million ocean-bound plastic bottles from the seas as soon as possible.
It does this by employing local people, and pays them to hand-collect bottles. Cleaning up their seas and providing good incomes at the same time. It works in:
- Brazil
- Egypt
- Ghana
- India
- Indonesia
- The Philippines
The workers then exchange the plastic collected for money. Or receive digital credit to swap for tuition, healthcare and micro-finance to build their own businesses.
Who founded Arrowtown?
This brand was inspired by two young brothers who (fresh out of university) decided they wanted to create a brand that did something to help the oceans. So they decided it would be fun to take on the world’s big brands of sugary seltzer drinks, and do something better that also helped the planet.
Why our oceans matter
Oceans cover most of the Earth’s surface and support an incredible variety of marine life. From tiny plankton to enormous whales, countless species depend on healthy marine ecosystems.
The oceans also play an important role in the wider global environment. They influence climate, provide food and support communities around the world. Yet marine environments face significant challenges, including plastic pollution, habitat damage, overfishing and the effects of climate change.
Supporting organisations and initiatives dedicated to ocean conservation is one way individuals and businesses can contribute to protecting these vital ecosystems.
Sip with a sense of purpose
One of the appealing things about Arrowtown is that its environmental mission is built into the brand. You don’t necessarily need to change your lifestyle dramatically to make a difference. Sometimes, choosing products from companies that support causes you care about can be an easy place to start.
Arrowtown Vodka Sodas are particularly suited to relaxed occasions. Serve them chilled for a simple drink at home, take them along to a gathering with friends, or enjoy one as part of a summer celebration.
Raise a glass to the oceans!
Next time you’re looking for a refreshing drink to share with friends, why not choose one with a story behind it? With Arrowtown, every can can be a small reminder that enjoying a good drink and caring about the planet can go hand in hand.
Raise a glass, enjoy the moment, and give a little thought to the oceans that connect us all.
