Flawsome fruit juices (made from wonky produce)

Flawsome! is a drinks brand which makes cold-pressed healthy drinks, all made from wonky surplus fruit, that would otherwise go to landfill. The cold-pressed juices are sold in glass bottles and cans.

Always use pasteurised juices for pregnancy/nursing, children or people with weak immunity. Keep lids on to avoid attracting ants, bees and wasps. Rinse glass bottles before recycling, it’s okay to keep caps on.

Before recycling cans, rinse then pop ring-pulls back over holes. Then step on upper cans to pinch rims together (this stops wildlife getting accidentally trapped).

The company was founded by a married couple, who used to help out at their respective grandmothers’ orchards, so had a real appreciation of fresh fruit. After visiting a local farm and seeing fresh produce go to waste, it sparked a business idea.

So with twins on the way, they used their savings to start this drinks brand, that is now sold nationwide. To help hydrate the nation, and use up wonky fruit at the same time!

So far the company has rescued over 77 million fruits from landfill, and support local farmers by paying fair prices for wonky surplus fruit.

The range includes:

A range of apple drinks (apples are one of the most wasted fruits in England). Flavours include sweet and sour apple, apple-cherry, apple-strawberry and apple-rhubarb.
Orange juice (each bottle save 3 oranges from landfill). Oranges only came to England during the 17th century, eaten by those with access to orangeries (big greenhouses). Before that, Queen Eleanor (from Spain) would order oranges to dock at Portsmouth.
Fruit Waters are packed in paper wrappers (with paper straws) and blend still water with wonky fruit, for a hydrating alternative to water, without the plastic waste. Ideal for office or child lunchboxes.

Why so much food waste in England?

One third of all food in the world goes to waste, with the UK throwing away enough food each year to feed over 30 million people. Yet 8.5 million people cannot afford to eat properly. There is enough food thrown away each year, to feed everyone on earth.

Food waste at landfill also contributes to methane gas, which contributes to the 10% of greenhouse gas emissions caused from food waste (contributing more emissions than plastic waste).

Unlike most European countries (where people still buy food from greengrocers and bakers), we are ruled by giant supermarkets that often reject fresh produce if it’s not the right shape, size or colour).