Join the Move to Minus 15 Campaign

Did you know that one small change to your freezer could help save energy, reduce costs, and lower environmental impact? That is the idea behind the Move to Minus 15 Freeze campaign.

Many people believe that colder is always better when it comes to freezers. However, research shows that keeping frozen food at -15°C instead of lower temperatures can still keep food safe while using less energy. This simple adjustment could make a big difference if adopted by homes, supermarkets, restaurants, and food manufacturers around the world.

Let’s take a closer look at why the Move to Minus 15 campaign is gaining support and why so many people are getting involved.

What Is the Move to Minus 15 Campaign?

The Move to Minus 15 campaign encourages people and businesses to set their freezers to -15°C where it is safe and practical to do so.

For decades, -18°C has been the standard freezer temperature in many countries. This standard was created many years ago when freezer technology was very different from what we have today. Modern freezers are more efficient, and researchers are exploring whether a slightly warmer setting can deliver the same level of food safety while reducing energy use.

The campaign aims to encourage discussion, support research, and promote smarter energy use without compromising food quality.

Keep Food Safe and Fresh

One of the biggest concerns is whether food will still stay safe at -15°C.

Frozen food remains frozen at this temperature, which helps slow the growth of bacteria and reduces the activity of enzymes that cause food to spoil. This means many frozen foods can continue to maintain their quality for long periods when stored correctly.

It is still important to freeze food properly, package it well, and avoid repeatedly thawing and refreezing it. Good freezer habits remain just as important as the temperature setting.

Save Energy Every Day

One of the biggest advantages is lower energy use.

Freezers work around the clock, every day of the year. Even a small reduction in the amount of energy they need can add up over time.

When millions of freezers use less electricity, the total energy savings become significant. This helps households lower electricity bills while also reducing pressure on power grids.

Businesses with large cold storage facilities can benefit even more because they operate hundreds or even thousands of freezers. Small efficiency improvements across these systems can lead to substantial cost savings.

Lower Your Carbon Footprint

Using less electricity also helps the environment.

In many countries, electricity is still produced using fossil fuels. The more electricity we use, the more greenhouse gases may be released.

By reducing the amount of energy needed to keep food frozen, the Move to Minus 15 campaign supports efforts to lower carbon emissions. While changing one freezer setting may seem like a small action, millions of people making the same change can have a meaningful impact.

Small everyday choices often add up to big environmental benefits over time.

Support Better Technology

As more people support the Move to Minus 15 campaign, manufacturers have an opportunity to design even more efficient freezers.

Modern appliances already use less energy than older models, but continued innovation can make them even better.

If -15°C becomes more widely accepted, manufacturers may develop new technologies that improve efficiency while maintaining excellent food storage.

Innovation benefits everyone by lowering operating costs and reducing environmental impact.