Moving Mountains (plant-based cod alternatives)

Moving Mountains is a brand of plant-based cod alternatives that you can find in the frozen aisle in stores everywhere. All items are made from natural ingredients, with no palm oil and sold in easy to recycle packaging (at supermarket bag bins, if your kerbside does not recycle.

This brand was founded by a vegetarian entrepreneur who was told by his GP to give up dairy for his health. He got better and now his products are sold nationwide, and widely used in food service.

For children and swallowing difficulties, cut fish fingers into small pieces and supervise, as they are choking hazards. Not real fish, so keep away from dogs and cats!

For tinned foods, rinse then remove lids (pop in cans) or pop ring-pulls back over holes. Pinch or flatten cans, to stop wildlife getting trapped.

Why switch to plant-based cod alternatives?

We’re not talking here about the lone fisherman who goes out to catch his lunch. But cod is now so over-fished on huge vessels, that it’s now an endangered species. 50% of fish stock(especially cod, haddock and plaice) in England’s waters are below safe biological limits.

Due to shortage of North Atlantic cod, some chip shops sell ‘rock salmon’ or ‘huss’  (which is dogfish – shark). 

Alaskan pollock (the fish in McDonald’s filet-o-fish) is now also in danger. One expert says ‘if you don’t know what the fish in your meal is – it’s likely pollock). Over-fishing hurts wild stocks, and dolphins, turtles and harmless basking sharks end up as by-catch.

Fewer unwanted by-catch (dolphins, whales etc)

Vegan fish-fingers (as good as the captain’s!

Bycatch means animals are caught by accident while fishing for something else. This can include fish that aren’t wanted, plus wildlife such as turtles, seabirds, or sharks.

Some tuna fishing methods have higher bycatch risks. Longlines, for example, use many baited hooks. Purse seine nets can also catch more than the target species, depending on how they’re used. On the cod side, certain methods can disturb the seabed, which is home to plants and animals that support food chains.

Plant-based fish alternatives also removes concerns over mercury, that can build up in fish and the sea over time, and are to be avoided especially for pregnancy and children.