REJUCE (carbonated fruit juices from wonky fruit)

REJUCE is a London drinks brand that produces tasty carbonated juices, made from wonky (yet still edible) fruit and veg, to stop it going to landfill. Chef Tom had worked for 10 years seeing food needlessly being thrown away, so decided to study more about food waste, and find solutions.

The cold-pressed juices are sold in glass bottles, and the carbonated juices are sold in cans (pop the ring-pulls back over the holes before recycling, to avoid wildlife getting trapped):

The range of juices includes:

• Berry (a refreshing summer drink). Each saves 30 berries.
• Apple (a refreshing drink that’s ideal with dips, chips and veggie pakoras). Each can saves 4 apples.
• Orange (a combination of sweet and tart fruits). Each can saves 4 oranges.

One third of all food in the world goes to waste, with the UK throwing away enough food each year to feed over 30 million people. Yet 8.5 million people cannot afford to eat properly. There is enough food thrown away each year, to feed everyone on earth.

Food waste at landfill also contributes to methane gas, which contributes to the 10% of greenhouse gas emissions caused from food waste (contributing more emissions than plastic waste).

Why do we have so much food waste? Unlike most European countries (where people still buy food from greengrocers and bakers), we are ruled by giant supermarkets that often reject fresh produce if it’s not the right shape, size or colour).

REJUCE’s founder has big ambitions, hoping this juice is soon stocked nationwide (it’s presently sold in hundreds of retailers). With plans to launch a cider, and even a toilet paper made from juice pulp!