Serious Tissues kitchen roll (made from cereal boxes!)
What if the humble kitchen roll could have a surprisingly interesting backstory? We tend to think of kitchen roll as a simple household essential: a roll lives in the cupboard, we tear off a sheet when something spills, and eventually the cardboard tube and packaging are thrown away or recycled.
But what if some of the material used to make that kitchen roll had already lived another life?
Serious Tissues has embraced an idea that feels both simple and wonderfully inventive: giving recycled materials another purpose. Its kitchen roll is made using recycled cereal boxes, transforming something that might otherwise be discarded into a useful everyday product.
It is a brilliant example of how the circular economy can begin with surprisingly ordinary objects.
After all, most of us have a cereal box in the recycling bin at some point. We open it, pour out the last bowlful, flatten the box and put it aside. We rarely think about what happens next.
This kitchen roll (made in the Midlands) uses recycled materials, including old cereal boxes and newspapers. Instead of sending these materials to landfill or allowing them to go unused, they are given a new purpose and turned into strong, practical kitchen rolls.
Just bin used kitchen roll (it’s too thick to flush down loos, and too greasy to compost). If used, choose zero waste cleaning brands (unscented for pregnancy/breastfeeding/babies and near pets (citrus oils are toxic even if rinse/dried on floors or counters).
Each Serious Tissues Kitchen Roll delivery contains either:
- 6 jumbo kitchen rolls, or
- 12 jumbo kitchen rolls
Each roll contains 100 sheets and is made with a thick 3-ply construction. This gives the roll extra strength and durability, making it suitable for everyday household tasks.
Why choose kitchen roll from the Midlands?
This brand makes everything in the Midlands. Unlike most big brands that import virgin paper from Scandinavian forests. The Midlands is also a central location in the heart of England, ideal for sourcing materials for business.
Shorter supply chains can also make it easier for businesses to manage deliveries, respond to demand and maintain relationships with suppliers.
Supporting local jobs
Manufacturing in the Midlands also means supporting the people and communities who live there. A paper-products business can provide employment in areas such as production, engineering, warehousing, administration, quality control and distribution.
The Midlands has a strong history (like the north east) of industrial heritage and manufacturing. Many jobs have been lost, from factories to shipbuilding.
But why not support brands like this? Everyone needs kitchen roll, and companies like this (it also makes facial tissues and toilet roll) means local jobs could be created that do good for the planet, and good for local people too. Thousands of new well-paid jobs could be created, from using up waste.
