Who Gives a Crap? (recycled paper kitchen roll)

Who Gives a Crap? sells these fab kitchen rolls, made from post-consumer waste paper, and sold in colourful paper packaging. Known mostly for its recycled paper toilet roll, it’s now ventured into making a few other products, to help stop deforestation.

And this company donates 50% of profits to sanitation projects abroad, so that people have access to clean hygienic toilets.

Each double-length roll contains 135 strong sheets made from biodegradable, two-ply paper. The rolls contain no added scent, dyes, or inks, making them a simple choice for households that prefer fewer unnecessary ingredients.

Just bin used kitchen roll (it’s too thick to flush down loos, and too greasy to compost). If used, choose zero waste cleaning brands (unscented for pregnancy/breastfeeding/babies and near pets (citrus oils are toxic even if rinse/dried on floors or counters).

Where to recycle old cleaning cloths

You don’t have to throw them out. You can just deposit them (even frayed or stained) in textile banks (materials are shredded to make insulation and other industrial goods).

How these kitchen rolls save Boreal forests

Most big brands make kitchen roll (and toilet roll) from virgin paper in the Boreal forests, the Scandinavian woods that are home to elk, moose etc.

Also stretching to parts of North America and Asia, these forests (known as the taiga) extend to Canada, Russia, Finland, Sweden and Norway).

Many of the trees here are conifers (spruce, pein and fir) which can cope with heavy snow and give natural homes to endangered species liked red squirrels. This is their natural habitat, and the reason they have low immunity to Squirrelpox is often due to lack of natural habitat (and food).

Planting more conifers and creating a vaccination would be far better (and kinder) than culling grey squirrels.

A home for wildlife

Boreal forests provide habitats for an enormous variety of creatures, from reindeer to wolves, from lynx to bears and from beavers to Arctic foxes. Millions of migratory birds also breed here.

Finally, boreal forests are huge carbon stores, to help reduce climate change emissions. Trees take in carbon dioxide and give out oxygen, and when forests (and peatlands) are damaged, carbon that has been stored for centuries is released into the atmosphere.