Rejuce (sparkling fruit juice from wonky produce)

REJUCE is a London drinks brand that produces tasty carbonated juices, made from wonky (yet still edible) fruit and veg, to stop it going to landfill. Chef Tom had worked for 10 years seeing food needlessly being thrown away, so decided to study more about food waste, and find solutions.

Many people like a glass of fruit juice in the morning, but many brands on sale are not very ethical (Tropicana even sneaks fish and gelatine into some flavours – why on earth do you need to check for these ingredients in a bottle of fruit juice?!)

Before recycling cans, rinse then pop ring-pulls over holes. Then step on uppers cans, to ‘pinch’ inner rims together, to avoid wildlife getting trapped. 

Don’t leave sweet drinks lying around or littered, or ants and wasps will visit and get stuck. 

The cold-pressed juices are sold in glass bottles, and the carbonated juices are sold in cans. The range of juices includes:

• Berry (a refreshing summer drink). Each saves 30 berries.
• Apple (a refreshing drink that’s ideal with dips, chips and veggie pakoras). Each can saves 4 apples.
• Orange (a combination of sweet and tart fruits). Each can saves 4 oranges.

REJUCE’s founder has big ambitions, hoping this juice is soon stocked nationwide (it’s presently sold in hundreds of retailers). With plans to launch a cider, and even a toilet paper made from juice pulp!

Interested in placing an order? Just contact REJUCE Sales and Account Manager to find out more!